| Website Presentation Customer Site for Ideal Patients A key part of the Wellness Vertical was a variable customer website with a video host. Created in Flash, this site would automatically show the consumer's name and their doctor's information. There was a LOT of information; this needed a twist on the video host schtick. |
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Video host shoot Edit interactivity Creative Direction |
Creative@RLeeBrown.com
| Writer/ | Creative Director | /Media Producer |
Variable text, graphics and even videos were needed for this site, presented in a compact, informative yet visually appealing way. This would allow DME to use the same base template without manually recreating it for ever doctor and every patient.
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And there was MORE. |
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Multiple Flash layers would be the answer.
ActionScript in Flash could handle variable calls to the database (and thank goodness for knowledgable programmers!), so a "business card" with the doctor information would sit on the front layer. Creating the video host movies (one series with a younger host, one with an older host) could be accomplished using a transparent background; the database would request a specific host video, and the rest of the information would appear BEHIND the video. The rest of the information would be created in an extremely wide layer that would be masked to only show behind the host. Variable information could be fed to the different areas of this layer, and built-in navigation buttons would scroll to the requested section all while the video host movie continued to play in front.  This presentation uses Flash. |