Media Producer - Interactive Message Videos

Interactive Message Videos
Video meets Flash meets User Input

DME wanted to jump into the Interactive Video business; they looked beyond their Video Department (which I had founded years before) and asked me and the creative team in our Marketing Division to produce the debut versions that would be used to sell the concept.

A chauffeur ride would welcome the viewer to their own video.

Creative Direction
Concept/Script
Director/Producer
Video Editing

Contact: (386) 547-0654
Creative@RLeeBrown.com

Writer/Creative Director/Media Producer

While DME's talented Chief Technical Officer worked his programming magic to whip up the technology that would make our interactive video possible, I had to devise something simple yet appealing; DME would want to offer this as a marketing tool to their own clients, so it couldn't be hard-code branded.

I found our solution using a "multiple destination" conceit. Senders would visit a web page for the video (Titled "This Way" after the chauffeur's instructions) and be met with several options: they had to enter a recipient's name and email address, the same for themselves as the sender, and then select a destination for their limo ride: an office, a park, or the beach.


Live Video Shot	Video AFTER Variable Overlay

Storyboard to Completion

Senders would visit a web page for the video (Titled "This Way" after the chauffeur's instructions) and be met with several options: they had to enter a recipient's name and email address, the same for themselves as the sender, and then select a destination for their limo ride: an office, a park, or the beach.

The recepient would then receive an email with directions to view their own video; their name would show up ON SCREEN in each video and be heard audibly. They would also get to see a message written for them by the sender as part of the video.

The opening and all three destination scenarios were shot on the same day. Four corners of the final "message area" had to be marked on screen so the technology could track them and overlay the name and message at the right angle in each frame. Afterwards, I erased the the markings digitally from the video shot.

Even after years of doing IMV's based on this standard, "This Way" remained the demo Interactive Message Video DME used to pitch the product. The following version is captured directly from the internet (hence the slightly reduced quality) and shows off the Beach Setting.