| CD-ROM Video Script Saturn Interactive Experience In the days before broadband internet connections were the norm instead of the exception, CD-ROMs proved a viable alternative to deliver hosted video content that used internet activity to personalize and track viewer usage. Saturn wanted one to show off its 2003 line-up. |
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Text research
Teleprompter script Directed video Supervised Art |
Creative@RLeeBrown.com
| Writer | /Creative Director/Media Producer |
The CD-ROM included fully video-hosted segments that gave statistics, pictures and edited running footage videos for each of their major lines. Scripting these segments meant wading through a metric ton of company marketing materials and press releases and melting it all down to something that was much more consumer friendly. There was a lot of information presented and the video host had to appear knowledgable yet entertaining. The only limitation was the amount of data a CD-ROM could hold; future iterations of this storytelling device online would use more on-screen animation and host interaction with the virtual surroundings. |
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| Teleprompter script for entire Saturn CD | Video Clip from Saturn Experience CD-ROM introduction |